Beach Plum 2002 Focus Group Results Home page Dr. Wen-fei Uva In March 2002, Dr. Wen-fei Uva, Department of Applied Economics and Management at Cornell University, conducted a focus group study of beach plum products. Key conclusions include: Market expansion potential exists for beach plum products among gourmet consumers in coastal metropolitan areas. Packaging with price is the primary marketing tool to communicate that beach plum products are gourmet, giftable and otherwise special. Gourmet jams and jellies are purchased from various independent stores or farm markets and not from supermarkets. Jams or jellies made with cultivated beach plums will not impede consumers' interests in trying the product. Consumers' interests in beach plum presented market opportunities for new product development. Read the full report. Beach plum products used at the focus group session.